The Brow Process & Care

The Process

All PMU Brows are a two-step appointment process. At the first appointment, the client is profiled and the eyebrows are drawn on, so the look and design are approved before the process begins. Once approved, the PMU application process begins.

There will be mild scabbing and aftercare required, but your PMU Brows should be completely healed in about 6-8 weeks for Powdered Ombre brows. 

 The second appointment is a touch-up (3-12 weeks after the first session). This allows enough time for the ink in the epidermis to naturally slough off, and the colour to settle into your skin. At the touch-up appointment, it’s possible to see how your skin has received the ink and make any necessary corrections.

Sometimes a client’s skin undertones may have unexpected effects on the ink’s colour, and there may need to be an adjustment to the colour used. These kind of corrections are normal with any PMU Artist, and an essential part of the process, as everyone’s skin is different and receives ink differently. 

During the healing process after your first appointment, it will seem like the ink and tattoo is fading away completely. This is normal and the pigment colour will return as the skin heals and exfoliates. The new skin that grows, after the scabbing sheds, often has an opaque appearance, and is referred to as ‘milk skin’, which can greatly conceal the pigment implanted below the new skin. Be patient for a few weeks and trust the process. The pigment IS there, and will mysteriously reappear once the new ‘milk skin’ matures and becomes more translucent again. 

Where the ink doesn’t take as well, these areas will be re-treated during the second appointment touch-up process.  We’ll also tweak any pigment choices, or any design preferences desired during the touch-up appointment.

You may also like to take an antihistamine tablet before your procedure. This can help reduce swelling. Consult with your doctor or pharmacist first. 

Pre-Appointment Restrictions

The following restrictions are to ensure your skin is in the best possible condition for an amazing PMU Brow procedure.  Please read carefully!

✔ Please do not work out the day of the procedure, as the body heat will expand the pores.   

​✔ Avoid exposure to heavy sunlight for a couple of weeks leading up to the procedure – heavy exposure can make the skin more sensitive.

✔ Do not drink coffee, or anything with caffeine in it, on the day of procedure – this can increase the likeliness of you bleeding during the procedure, which can negatively impact your pigment retention.

✔ Do not take Aspirin, Niacin, Vitamin E and/or Ibuprofen, Omega-3, unless medically necessary, 48-72 hours prior to the procedure (Tylenol or acetaminophen is okay).  These supplements thin your blood, and increase the likeliness of bleeding during the procedure. 

✔ Do not drink alcohol 24 hours before the procedure – this is a blood thinner also.

✔ Ensure you have had no Botox treatments for 3 weeks prior to your PMU procedure. Please schedule accordingly to avoid complications.

✔ Ensure you have had no Accutane Treatments within the past 3-12 months. 

✔ Ensure you have had no Waxing or Tinting 3 days before the procedure

If you have any questions about these restrictions, please contact High Brow Beauty and Brow Studio and we’ll be happy to clarify as needed.

The First Appointment

A typical PMU Brow appointment lasts up to 2 1/2 hours, depending on the work needing to be done. A touch-up appointment lasts anywhere from 1-2 hours, depending on the amount of work that needs touching up.

A standard first appointment will have the following steps:

Profile the client:  

First, the artist will assess your lifestyle and taste in eyebrows.

Do you want something bold or natural? Do you wear makeup every day or just special occasions? What face shape do you have? Do you keep the same colour hair? Do you change your hair colour? This assessment will help the artist create the best brows for you.

Before photos will be taken of the brow/eye area:

Your artist will request authorisation to take and display before and after photos.

Map and draw on the eyebrows:

The artist will draw the eyebrows directly onto your face with an eyebrow pencil or equivalent tool. This will be the artist’s guide for the PMU Brow procedure. This also allows the client to see the final look before any permanent work is performed. Nothing is performed until you love and approve the design!

PMU Brow Application:

After a very precise numbing process for your ultimate comfort, the artist begins the PMU Brow application of choice, following the design drawing agreed upon with the client. 

Client approval of finished design:

No PMU Brow application is considered complete until the client is 100% in love with the finished design.  The artist will ensure that you agree that the design is final, and both brows are symmetrical. 

Remove the excess pigment:

Once the final PMU design has been approved, and the final pigment mask has been completed, the artist wipes off any remaining pigment left on the client’s face. 

If you look very closely, you may be able to see very small, slight traces of the marks used to ensure the critical brow design remained mapped on the skin during the anaesthetic process (after the procedure), but rest assured, any potential marking shadows will disappear over the next day or two at most.

Photography & After-care:

Your artist will now take the ‘After’ photographs of your new brows, and will then apply any necessary initial aftercare ointment The artist will go over your after-care instructions with you. 

Little to no redness occurs for most clients and they will be ready to go back out in public immediately. Any redness that occurs, will heal with correct after-care steps taken post procedure. Most clients don’t experience swelling, but in the rare event that swelling occurs, a clean plastic-wrapped, cold compress can be applied for 10 minutes per hour as needed until the swelling subsides.

After-Care Instructions

It is essential that you follow these instructions after your first PMU Brow session.

The day of the treatment

After the procedure, the artist will gently blot the area with a clean tissue to absorb excess lymph fluid. This process can be continued every 5-10 minutes until the oozing has stopped. Removing this fluid prevents hardening of the lymphatic fluids (minimises scabbing). 

1 hour (plus 2-3 hours after that) after treatment, with a very light touch, use your fingertips to gently cleanse the eyebrows by rinsing with sterile water (ensure hands are also clean). This will also remove any remaining lymph and any previously applied cream. Rub the area in a smooth motion for 10 seconds and rinse. To dry, gently pat with a clean tissue. Do not use any cleansing products containing acids (glycolic, lactic, or AHA), or exfoliants.  

Apply a very thin layer (rice grain amount) of ointment as instructed, and spread it across the treated area. Be sure not to over-apply, as this will suffocate your skin and delay healing. Gently repeat this 2-3 times a day on the day of treatment (Day 1) and the day after treatment (Day 2). The ointment should be barely noticeable on the skin. Never put the ointment on a wet or damp tattoo. 

First 7 days

Continue to apply ointment 3-5 times per day through to Day 7 for dry/normal skin types. For oily skin types, after Day 2, only apply the ointment if you feel tightness or stretching in the treated areas.

Within the first 7-10 days, avoid excessive sweating, saunas, hot tubs, swimming, facials and facial massages, steaming, face creams/products, exfoliants, prolonged water contact and/or harsh chemicals near your brows. Avoid all make-up and foundation on the forehead or eye area. Avoid sleeping on your new brows, as this can impact the pigment retention. Make sure you use a clean pillowcase, just in case you do roll over in your sleep, to avoid contaminants coming into contact with your new brows.

Do not pick at any scabbing or flaky skin on the eyebrows. This may cause major damage, scarring and/or premature loss of pigment.

​Limit hot showers to 5 minutes or take warm showers instead during the first 7 day period.  Too much steam will affect the pigment and healing process of your skin. This will cause the pigment to push out.

Day 8 and on-wards

Begin using SPF again (minimum SPF 50)

Continue to avoid getting your eyebrows wet for the next 10-14 days (up to Day 17-Day 21- the longer the better). You can avoid getting your eyebrows wet by washing your hair toward the end of your shower. If you accidentally get your eyebrows wet, gently pat dry with a clean tissue. 

Avoid for 30 days post treatment

✔ Sunbathing/direct sun exposure

✔ Light therapy, chemical peels

✔ Microdermabrasion

✔ Botox

✔ Retin-A

✔ AHA’s

✔ Fruit acids

✔ Laser treatment on the face

Always Avoid

✔ Creams containing regeneration factors (Retinol, Vitamin E, Vitamin C, Anti-Aging creams, Acne creams near the brow area

✔ Laser treatments over the PMU Brow area (Fraxel, IPL, etc), as they can destroy the pigments, and potentially cause burns


Use of antibiotics and hormonal therapy can lead to faster pigment fading. 

Although rare, consult a healthcare professional at the first sign of any potential infection.

What to Expect after your first PMU Brow Session

Your eyebrows will go through several phases during the healing cycle.

Days 1-4: The pigment will appear very sharp and dark. This is because the pigment is still sitting on top of your skin, and has not yet settled in completely. The colour of the pigment will soften gradually. Do not be alarmed if you see some pigment on a tissue or cotton swab used, as this is an excess pigment and/or body fluid that is naturally exiting your skin. Your brows may appear larger than expected during this time. You may also notice the skin start to flake. 

Days 5-7: Once the healing of the skin starts taking place, it will look like dandruff flakes or dry skin. This might give you the impression that the pigment is fading too quickly, however, this is just superficial colour and dry skin being naturally removed from your eyebrows. If you feel the colour is completely gone, please note that the colour may actually come back in time. Be patient and wait until your touch-up appointment. Sometimes, the pigment can become darker over this time, but it will fade.

Days 8-12: Your brows may look as though the pigment has completely faded and can lose about 10-50% of their intensity. Do not panic – take a deep breath and trust the process as mentioned above regarding the ‘milk skin’ phenomenon.

Days 14-28: Your brows may still look a little patchy or uneven, but the pigment will start to ‘reappear’ as the pigment settles and the healing continues. You may get your touch-up/perfecting procedure done no sooner than 3 weeks for Powdered Ombre Brows (at least 6 is recommended), to allow for complete healing of the brows first.

4-6 weeks: The skin is healed revealing the pigment below.

Is the touch-up session necessary?

Yes! A touch-up session after the above specified time, after your initial appointment is necessary, as everyone heals differently, and the outcomes can vary beyond your artist’s control. Certain areas may not pick up during the first session and will need to be refilled.  Pigment colour may need to be adjusted, brow thickness and more strokes can be added.

Individuals with oily skin often require a deeper shade during the touch-up session as the oils tend to lighten the pigment. Most importantly, your touch up session is when we refine your brows to ensure it looks perfect and retains the colour for the whole year. Maintenance is recommended yearly.

If, however, you do not like the final effect after your touch-up, you can have the tattoo removed by saline base removal treatment or let it eventually fade out within two-three years.